I work on a planned strategy and really map out the customer journey from start to finish.
I have a strong focus on retargeting website traffic and people who engage with their brand’s Facebook page
Other businesses that I’ve seen have paid for an advertiser and they’ve launched ads with no real plan on how their ads are going to move people through the funnel. Yes, it will build awareness, but the real trick is getting people off Facebook and talking to you.
Facebook ads aren’t going to be an overnight success, it takes time to test out what works.
I’m very good at brainstorming content ideas for lead magnets and blog articles – and I follow the same marketing themes throughout the advertising strategy. So messaging remains consistent as the prospective client slowly moves into become a paying client.